Logimart
Logimart is a personal but collaborative product design project that explores a critical gap in the agricultural supply chain: direct access between farmers and consumers. The platform functions as an agro-ecommerce marketplace where farmers and merchants can list farm produce, equipment, inputs, and agricultural merchandise, while buyers can shop confidently with Logimart acting as an escrow, transaction manager, and logistics facilitator.
Client
Logimart
DELIVERABLES
UI/UX DESIGN WEB APP
Year
2023
Role
Creative Direction
Overview
Logimart is a web-based agro-ecommerce platform that connects farmers and agricultural businesses directly to consumers. The platform enables merchants to list farm produce, equipment, and merchandise while buyers browse, compare, and purchase items seamlessly. Logimart serves as a trusted third-party layer, providing escrow protection, secure payments, and integrated logistics to ensure smooth, transparent transactions in a sector often challenged by trust, accessibility, and distribution issues.
Logimart is a web-based agro-ecommerce platform that connects farmers and agricultural businesses directly to consumers. The platform enables merchants to list farm produce, equipment, and merchandise while buyers browse, compare, and purchase items seamlessly. Logimart serves as a trusted third-party layer, providing escrow protection, secure payments, and integrated logistics to ensure smooth, transparent transactions in a sector often challenged by trust, accessibility, and distribution issues.
Logimart is a web-based agro-ecommerce platform that connects farmers and agricultural businesses directly to consumers. The platform enables merchants to list farm produce, equipment, and merchandise while buyers browse, compare, and purchase items seamlessly. Logimart serves as a trusted third-party layer, providing escrow protection, secure payments, and integrated logistics to ensure smooth, transparent transactions in a sector often challenged by trust, accessibility, and distribution issues.
Context & Problem
Context & Problem
Context & Problem
Agricultural distribution in many regions remains fragmented. Farmers struggle to reach buyers without middlemen taking large margins. Consumers looking for fresh, reliable farm produce often face inconsistent quality, inflated pricing, and limited access to verified sellers.
Logimart emerged to solve three core problems in the agricultural supply chain:
Accessibility Gap: Farmers lack digital channels to showcase and sell their produce directly.
Trust & Transparency Issues: Buyers need assurance of quality and secure transactions.
Logistics Complexity: Moving perishables from farm to consumer is often unreliable and inefficient.
The challenge was designing a scalable, user-friendly product that lowers the barrier for farmers while giving consumers a smooth, modern shopping experience — all within the constraints of agricultural behavior, variable digital literacy, and logistics.
Agricultural distribution in many regions remains fragmented. Farmers struggle to reach buyers without middlemen taking large margins. Consumers looking for fresh, reliable farm produce often face inconsistent quality, inflated pricing, and limited access to verified sellers.
Logimart emerged to solve three core problems in the agricultural supply chain:
Accessibility Gap: Farmers lack digital channels to showcase and sell their produce directly.
Trust & Transparency Issues: Buyers need assurance of quality and secure transactions.
Logistics Complexity: Moving perishables from farm to consumer is often unreliable and inefficient.
The challenge was designing a scalable, user-friendly product that lowers the barrier for farmers while giving consumers a smooth, modern shopping experience — all within the constraints of agricultural behavior, variable digital literacy, and logistics.
Agricultural distribution in many regions remains fragmented. Farmers struggle to reach buyers without middlemen taking large margins. Consumers looking for fresh, reliable farm produce often face inconsistent quality, inflated pricing, and limited access to verified sellers.
Logimart emerged to solve three core problems in the agricultural supply chain:
Accessibility Gap: Farmers lack digital channels to showcase and sell their produce directly.
Trust & Transparency Issues: Buyers need assurance of quality and secure transactions.
Logistics Complexity: Moving perishables from farm to consumer is often unreliable and inefficient.
The challenge was designing a scalable, user-friendly product that lowers the barrier for farmers while giving consumers a smooth, modern shopping experience — all within the constraints of agricultural behavior, variable digital literacy, and logistics.
My Roles & Responsibilities
This was a collaborative one-month design project. I led the design team, set the UX direction, and oversaw all design decisions.
My contributions included:
Leading discovery, research, and requirement gathering
Defining the product scope and user flows
Designing the entire web experience (UI/UX)
Conducting usability testing and design iteration
Overseeing collaborators and ensuring consistency across the design
Preparing all handoff documentation and developer-ready assets
Even in areas where I didn’t personally execute the design work, I provided direction, review, and final decisions.
This was a collaborative one-month design project. I led the design team, set the UX direction, and oversaw all design decisions.
My contributions included:
Leading discovery, research, and requirement gathering
Defining the product scope and user flows
Designing the entire web experience (UI/UX)
Conducting usability testing and design iteration
Overseeing collaborators and ensuring consistency across the design
Preparing all handoff documentation and developer-ready assets
Even in areas where I didn’t personally execute the design work, I provided direction, review, and final decisions.
This was a collaborative one-month design project. I led the design team, set the UX direction, and oversaw all design decisions.
My contributions included:
Leading discovery, research, and requirement gathering
Defining the product scope and user flows
Designing the entire web experience (UI/UX)
Conducting usability testing and design iteration
Overseeing collaborators and ensuring consistency across the design
Preparing all handoff documentation and developer-ready assets
Even in areas where I didn’t personally execute the design work, I provided direction, review, and final decisions.
Research & Discovery
Our research focused on understanding both farmers' and buyers’ behaviors surrounding agricultural commerce. We combined stakeholder interviews, informal user surveys, and quick observation sessions to validate assumptions.
Key Insights
Digital literacy among farmers varies greatly. Interfaces needed to be simple, forgiving, and mobile-friendly, even though the product is web-based.
Trust is everything. Buyers were more willing to transact when they understood that Logimart handled escrow and logistics.
Product verification matters. Users want clear pricing, reviews, and seller reputation indicators to avoid bad purchases.
Farmers value speed. Listing items must be fast and frictionless — long forms discourage adoption.
Logistics pain points affect both sides. Delivery tracking and assurance of fresh produce were recurring topics.
These insights guided us toward a streamlined, transparent, trust-first product.
Our research focused on understanding both farmers' and buyers’ behaviors surrounding agricultural commerce. We combined stakeholder interviews, informal user surveys, and quick observation sessions to validate assumptions.
Key Insights
Digital literacy among farmers varies greatly. Interfaces needed to be simple, forgiving, and mobile-friendly, even though the product is web-based.
Trust is everything. Buyers were more willing to transact when they understood that Logimart handled escrow and logistics.
Product verification matters. Users want clear pricing, reviews, and seller reputation indicators to avoid bad purchases.
Farmers value speed. Listing items must be fast and frictionless — long forms discourage adoption.
Logistics pain points affect both sides. Delivery tracking and assurance of fresh produce were recurring topics.
These insights guided us toward a streamlined, transparent, trust-first product.
Our research focused on understanding both farmers' and buyers’ behaviors surrounding agricultural commerce. We combined stakeholder interviews, informal user surveys, and quick observation sessions to validate assumptions.
Key Insights
Digital literacy among farmers varies greatly. Interfaces needed to be simple, forgiving, and mobile-friendly, even though the product is web-based.
Trust is everything. Buyers were more willing to transact when they understood that Logimart handled escrow and logistics.
Product verification matters. Users want clear pricing, reviews, and seller reputation indicators to avoid bad purchases.
Farmers value speed. Listing items must be fast and frictionless — long forms discourage adoption.
Logistics pain points affect both sides. Delivery tracking and assurance of fresh produce were recurring topics.
These insights guided us toward a streamlined, transparent, trust-first product.
Surveys & Persona:
To understand the behavioral patterns within the agro-commerce space, we conducted quick quantitative surveys with potential users (farmers, small merchants, agricultural SMEs, and consumers) along with contextual qualitative conversations.
Key Survey Findings
72% of consumers worry about product authenticity when buying agricultural items online.
64% of farmers struggle with market visibility and want a platform that “makes selling easier.”
58% of buyers said they want verified sellers and secure payments before they can adopt an agro-commerce solution.
Both user groups requested simplified navigation, avoiding overly technical or ecommerce-heavy patterns.
Surveys & Persona:
To understand the behavioral patterns within the agro-commerce space, we conducted quick quantitative surveys with potential users (farmers, small merchants, agricultural SMEs, and consumers) along with contextual qualitative conversations.
Key Survey Findings
72% of consumers worry about product authenticity when buying agricultural items online.
64% of farmers struggle with market visibility and want a platform that “makes selling easier.”
58% of buyers said they want verified sellers and secure payments before they can adopt an agro-commerce solution.
Both user groups requested simplified navigation, avoiding overly technical or ecommerce-heavy patterns.
Surveys & Persona:
To understand the behavioral patterns within the agro-commerce space, we conducted quick quantitative surveys with potential users (farmers, small merchants, agricultural SMEs, and consumers) along with contextual qualitative conversations.
Key Survey Findings
72% of consumers worry about product authenticity when buying agricultural items online.
64% of farmers struggle with market visibility and want a platform that “makes selling easier.”
58% of buyers said they want verified sellers and secure payments before they can adopt an agro-commerce solution.
Both user groups requested simplified navigation, avoiding overly technical or ecommerce-heavy patterns.
To understand how Logimart could stand out in an emerging agro-commerce space, we conducted a competitive analysis of regional and international platforms serving farmers, food markets, and produce buyers. The goal was to uncover gaps in product presentation, payment workflows, logistics support, and farmer onboarding.
Our research revealed that most competitors focus heavily on either farmer listing tools or consumer shopping, but rarely both with equal care. Many platforms lacked end-to-end trust mechanisms such as escrow, leaving buyers unsure about product quality and merchants worried about delayed payments. Others struggled with poor categorization, dated interfaces, or no integrated logistics, making perishable goods difficult to deliver reliably.
These insights helped shape Logimart’s value proposition: a transparent, farmer-centric ecommerce platform supported by escrow, clear product organization, and reliable delivery workflows. By analyzing strengths and weaknesses across competitors, we identified the opportunity to build a marketplace that balances simplicity for farmers with clarity and trust for buyers — something existing platforms had yet to achieve holistically.
To understand how Logimart could stand out in an emerging agro-commerce space, we conducted a competitive analysis of regional and international platforms serving farmers, food markets, and produce buyers. The goal was to uncover gaps in product presentation, payment workflows, logistics support, and farmer onboarding.
Our research revealed that most competitors focus heavily on either farmer listing tools or consumer shopping, but rarely both with equal care. Many platforms lacked end-to-end trust mechanisms such as escrow, leaving buyers unsure about product quality and merchants worried about delayed payments. Others struggled with poor categorization, dated interfaces, or no integrated logistics, making perishable goods difficult to deliver reliably.
These insights helped shape Logimart’s value proposition: a transparent, farmer-centric ecommerce platform supported by escrow, clear product organization, and reliable delivery workflows. By analyzing strengths and weaknesses across competitors, we identified the opportunity to build a marketplace that balances simplicity for farmers with clarity and trust for buyers — something existing platforms had yet to achieve holistically.
To understand how Logimart could stand out in an emerging agro-commerce space, we conducted a competitive analysis of regional and international platforms serving farmers, food markets, and produce buyers. The goal was to uncover gaps in product presentation, payment workflows, logistics support, and farmer onboarding.
Our research revealed that most competitors focus heavily on either farmer listing tools or consumer shopping, but rarely both with equal care. Many platforms lacked end-to-end trust mechanisms such as escrow, leaving buyers unsure about product quality and merchants worried about delayed payments. Others struggled with poor categorization, dated interfaces, or no integrated logistics, making perishable goods difficult to deliver reliably.
These insights helped shape Logimart’s value proposition: a transparent, farmer-centric ecommerce platform supported by escrow, clear product organization, and reliable delivery workflows. By analyzing strengths and weaknesses across competitors, we identified the opportunity to build a marketplace that balances simplicity for farmers with clarity and trust for buyers — something existing platforms had yet to achieve holistically.
Competitive Benchmarking |
Competitive Benchmarking |
Competitive Benchmarking |
Wireframing & Ideation
We explored multiple flows for both buyers and farmers, focusing on:
For Buyers
Browsing and filtering farm produce
Comparing items and checking freshness indicators
Trust-building UI (escrow badges, seller ratings, order tracking)
For Farmers & Merchants
Simple, guided product listing
Easy inventory management
Fast access to payouts and order management
Wireframes helped us validate navigation, ensure simplicity, and maintain a clean shopping experience despite the large volume of product variations (produce, equipment, merchandise, tools, etc.).
Once the structure was validated, we moved into high-fidelity UI focusing on clarity, earthy tones, and a design language that felt modern but still grounded in agriculture.
We explored multiple flows for both buyers and farmers, focusing on:
For Buyers
Browsing and filtering farm produce
Comparing items and checking freshness indicators
Trust-building UI (escrow badges, seller ratings, order tracking)
For Farmers & Merchants
Simple, guided product listing
Easy inventory management
Fast access to payouts and order management
Wireframes helped us validate navigation, ensure simplicity, and maintain a clean shopping experience despite the large volume of product variations (produce, equipment, merchandise, tools, etc.).
Once the structure was validated, we moved into high-fidelity UI focusing on clarity, earthy tones, and a design language that felt modern but still grounded in agriculture.
We explored multiple flows for both buyers and farmers, focusing on:
For Buyers
Browsing and filtering farm produce
Comparing items and checking freshness indicators
Trust-building UI (escrow badges, seller ratings, order tracking)
For Farmers & Merchants
Simple, guided product listing
Easy inventory management
Fast access to payouts and order management
Wireframes helped us validate navigation, ensure simplicity, and maintain a clean shopping experience despite the large volume of product variations (produce, equipment, merchandise, tools, etc.).
Once the structure was validated, we moved into high-fidelity UI focusing on clarity, earthy tones, and a design language that felt modern but still grounded in agriculture.
Information Architecture
Creating Logimart’s information architecture required designing a structure that felt intuitive for both experienced online shoppers and farmers with varying levels of digital literacy. We approached IA with clarity and scalability in mind, ensuring the platform could grow to include new product categories, merchant tools, and future business models.
The resulting architecture organizes content into clear, purpose-driven sections: shopping modules for consumers, product management spaces for farmers, and shared features like order tracking, escrow explanations, and profile management. The IA separates farmer and buyer journeys while maintaining a unified experience across the platform, allowing users to navigate confidently without cognitive overload.
We prioritized reducing unnecessary steps, grouping related actions, and using familiar ecommerce patterns to lower learning curves. This structured approach not only improves usability but also strengthens the platform’s potential to scale — enabling Logimart to support more farmers, more products, and future service expansions without needing major architectural redesign.
Creating Logimart’s information architecture required designing a structure that felt intuitive for both experienced online shoppers and farmers with varying levels of digital literacy. We approached IA with clarity and scalability in mind, ensuring the platform could grow to include new product categories, merchant tools, and future business models.
The resulting architecture organizes content into clear, purpose-driven sections: shopping modules for consumers, product management spaces for farmers, and shared features like order tracking, escrow explanations, and profile management. The IA separates farmer and buyer journeys while maintaining a unified experience across the platform, allowing users to navigate confidently without cognitive overload.
We prioritized reducing unnecessary steps, grouping related actions, and using familiar ecommerce patterns to lower learning curves. This structured approach not only improves usability but also strengthens the platform’s potential to scale — enabling Logimart to support more farmers, more products, and future service expansions without needing major architectural redesign.
Creating Logimart’s information architecture required designing a structure that felt intuitive for both experienced online shoppers and farmers with varying levels of digital literacy. We approached IA with clarity and scalability in mind, ensuring the platform could grow to include new product categories, merchant tools, and future business models.
The resulting architecture organizes content into clear, purpose-driven sections: shopping modules for consumers, product management spaces for farmers, and shared features like order tracking, escrow explanations, and profile management. The IA separates farmer and buyer journeys while maintaining a unified experience across the platform, allowing users to navigate confidently without cognitive overload.
We prioritized reducing unnecessary steps, grouping related actions, and using familiar ecommerce patterns to lower learning curves. This structured approach not only improves usability but also strengthens the platform’s potential to scale — enabling Logimart to support more farmers, more products, and future service expansions without needing major architectural redesign.
Branding & Visual Design
The Logimart brand was designed to feel modern yet grounded in the agricultural environment it serves. We intentionally chose a visual language that communicates freshness, trust, and simplicity, ensuring the platform appeals equally to farmers, wholesalers, and everyday consumers seeking reliable produce.
Earthy tones and clean typography create a sense of authenticity and warmth, while still maintaining the professionalism expected of a trusted third-party marketplace. The color palette subtly reinforces freshness and nature, helping users instinctively understand the platform’s agricultural focus. Typography was selected for clarity and readability, supporting users with lower digital literacy and ensuring content remains accessible across devices.
Branding plays a functional role in Logimart: it signals safety, transparency, and reliability, which are key factors that build trust in an industry where product quality and transaction security are critical. The brand complements the UX, turning the platform into a welcoming, dependable space for both buyers and farmers.
The Logimart brand was designed to feel modern yet grounded in the agricultural environment it serves. We intentionally chose a visual language that communicates freshness, trust, and simplicity, ensuring the platform appeals equally to farmers, wholesalers, and everyday consumers seeking reliable produce.
Earthy tones and clean typography create a sense of authenticity and warmth, while still maintaining the professionalism expected of a trusted third-party marketplace. The color palette subtly reinforces freshness and nature, helping users instinctively understand the platform’s agricultural focus. Typography was selected for clarity and readability, supporting users with lower digital literacy and ensuring content remains accessible across devices.
Branding plays a functional role in Logimart: it signals safety, transparency, and reliability, which are key factors that build trust in an industry where product quality and transaction security are critical. The brand complements the UX, turning the platform into a welcoming, dependable space for both buyers and farmers.
The Logimart brand was designed to feel modern yet grounded in the agricultural environment it serves. We intentionally chose a visual language that communicates freshness, trust, and simplicity, ensuring the platform appeals equally to farmers, wholesalers, and everyday consumers seeking reliable produce.
Earthy tones and clean typography create a sense of authenticity and warmth, while still maintaining the professionalism expected of a trusted third-party marketplace. The color palette subtly reinforces freshness and nature, helping users instinctively understand the platform’s agricultural focus. Typography was selected for clarity and readability, supporting users with lower digital literacy and ensuring content remains accessible across devices.
Branding plays a functional role in Logimart: it signals safety, transparency, and reliability, which are key factors that build trust in an industry where product quality and transaction security are critical. The brand complements the UX, turning the platform into a welcoming, dependable space for both buyers and farmers.
brand logo |
Color & Typography
Color:
Logimart’s primary color, #007B1D, is a vibrant, natural green that aligns strongly with themes of agriculture, growth, freshness, and trust — all essential elements in a platform dealing with food and farm products.
Psychologically, green evokes:
Freshness and quality, supporting the value of farm-to-table sourcing.
Trust and honesty, which reinforces the escrow-driven model.
Sustainability, aligning with the identity of an agricultural marketplace.
From a usability standpoint, #00B894 provides high contrast against white backgrounds — ideal for CTAs, highlights, and state indicators — making the UI feel clean, modern, and ethically grounded.
Color:
Logimart’s primary color, #007B1D, is a vibrant, natural green that aligns strongly with themes of agriculture, growth, freshness, and trust — all essential elements in a platform dealing with food and farm products.
Psychologically, green evokes:
Freshness and quality, supporting the value of farm-to-table sourcing.
Trust and honesty, which reinforces the escrow-driven model.
Sustainability, aligning with the identity of an agricultural marketplace.
From a usability standpoint, #00B894 provides high contrast against white backgrounds — ideal for CTAs, highlights, and state indicators — making the UI feel clean, modern, and ethically grounded.
Color:
Logimart’s primary color, #007B1D, is a vibrant, natural green that aligns strongly with themes of agriculture, growth, freshness, and trust — all essential elements in a platform dealing with food and farm products.
Psychologically, green evokes:
Freshness and quality, supporting the value of farm-to-table sourcing.
Trust and honesty, which reinforces the escrow-driven model.
Sustainability, aligning with the identity of an agricultural marketplace.
From a usability standpoint, #00B894 provides high contrast against white backgrounds — ideal for CTAs, highlights, and state indicators — making the UI feel clean, modern, and ethically grounded.
Primary Color |
Typography:
Inter was selected for Logimart because it is:
Highly legible across device sizes, which is essential for a product with dense listing data and pricing information.
Neutral and modern, making it suitable for both the consumer-facing marketplace and the more structured merchant dashboard.
Optimized for digital interfaces, with excellent spacing, clear hierarchies, and strong readability at smaller sizes — critical for mobile-responsive web applications.
Inter brings clarity, authority, and simplicity, making the entire shopping and listing experience frictionless.
Typography:
Inter was selected for Logimart because it is:
Highly legible across device sizes, which is essential for a product with dense listing data and pricing information.
Neutral and modern, making it suitable for both the consumer-facing marketplace and the more structured merchant dashboard.
Optimized for digital interfaces, with excellent spacing, clear hierarchies, and strong readability at smaller sizes — critical for mobile-responsive web applications.
Inter brings clarity, authority, and simplicity, making the entire shopping and listing experience frictionless.
Typography:
Inter was selected for Logimart because it is:
Highly legible across device sizes, which is essential for a product with dense listing data and pricing information.
Neutral and modern, making it suitable for both the consumer-facing marketplace and the more structured merchant dashboard.
Optimized for digital interfaces, with excellent spacing, clear hierarchies, and strong readability at smaller sizes — critical for mobile-responsive web applications.
Inter brings clarity, authority, and simplicity, making the entire shopping and listing experience frictionless.
Typography |
Design Execution
As design lead, I directed the full UX and UI workflow from research to handoff. We structured the design process to scale across user groups with varying digital literacy.
Key Actions
Designed the homepage to appeal to buyers with categories, highlights, and seasonal produce.
Built an intuitive listing workflow for farmers to upload items with minimal friction.
Developed structured product pages emphasizing authenticity: origin, merchant rating, freshness indicators, price breakdown, and logistics options.
Designed the escrow logic into the UI with transparent “payment held / payment released” states.
Streamlined the checkout experience into clear steps: Cart → Delivery → Review → Pay.
Built a clean merchant dashboard with quick stats, order management, and listing tools.
I also enforced consistency via a small but functional design system that maintained visual clarity across the entire platform.
As design lead, I directed the full UX and UI workflow from research to handoff. We structured the design process to scale across user groups with varying digital literacy.
Key Actions
Designed the homepage to appeal to buyers with categories, highlights, and seasonal produce.
Built an intuitive listing workflow for farmers to upload items with minimal friction.
Developed structured product pages emphasizing authenticity: origin, merchant rating, freshness indicators, price breakdown, and logistics options.
Designed the escrow logic into the UI with transparent “payment held / payment released” states.
Streamlined the checkout experience into clear steps: Cart → Delivery → Review → Pay.
Built a clean merchant dashboard with quick stats, order management, and listing tools.
I also enforced consistency via a small but functional design system that maintained visual clarity across the entire platform.
As design lead, I directed the full UX and UI workflow from research to handoff. We structured the design process to scale across user groups with varying digital literacy.
Key Actions
Designed the homepage to appeal to buyers with categories, highlights, and seasonal produce.
Built an intuitive listing workflow for farmers to upload items with minimal friction.
Developed structured product pages emphasizing authenticity: origin, merchant rating, freshness indicators, price breakdown, and logistics options.
Designed the escrow logic into the UI with transparent “payment held / payment released” states.
Streamlined the checkout experience into clear steps: Cart → Delivery → Review → Pay.
Built a clean merchant dashboard with quick stats, order management, and listing tools.
I also enforced consistency via a small but functional design system that maintained visual clarity across the entire platform.
Logimart HI-FI SCREENS |
Buyers Handoff Snapshot |
Testing & Iteration
As design lead, I directed the full UX and UI workflow from research to handoff. We structured the design process to scale across user groups with varying digital literacy.
Key Actions
Designed the homepage to appeal to buyers with categories, highlights, and seasonal produce.
Built an intuitive listing workflow for farmers to upload items with minimal friction.
Developed structured product pages emphasizing authenticity: origin, merchant rating, freshness indicators, price breakdown, and logistics options.
Designed the escrow logic into the UI with transparent “payment held / payment released” states.
Streamlined the checkout experience into clear steps: Cart → Delivery → Review → Pay.
Built a clean merchant dashboard with quick stats, order management, and listing tools.
I also enforced consistency via a small but functional design system that maintained visual clarity across the entire platform.
As design lead, I directed the full UX and UI workflow from research to handoff. We structured the design process to scale across user groups with varying digital literacy.
Key Actions
Designed the homepage to appeal to buyers with categories, highlights, and seasonal produce.
Built an intuitive listing workflow for farmers to upload items with minimal friction.
Developed structured product pages emphasizing authenticity: origin, merchant rating, freshness indicators, price breakdown, and logistics options.
Designed the escrow logic into the UI with transparent “payment held / payment released” states.
Streamlined the checkout experience into clear steps: Cart → Delivery → Review → Pay.
Built a clean merchant dashboard with quick stats, order management, and listing tools.
I also enforced consistency via a small but functional design system that maintained visual clarity across the entire platform.
As design lead, I directed the full UX and UI workflow from research to handoff. We structured the design process to scale across user groups with varying digital literacy.
Key Actions
Designed the homepage to appeal to buyers with categories, highlights, and seasonal produce.
Built an intuitive listing workflow for farmers to upload items with minimal friction.
Developed structured product pages emphasizing authenticity: origin, merchant rating, freshness indicators, price breakdown, and logistics options.
Designed the escrow logic into the UI with transparent “payment held / payment released” states.
Streamlined the checkout experience into clear steps: Cart → Delivery → Review → Pay.
Built a clean merchant dashboard with quick stats, order management, and listing tools.
I also enforced consistency via a small but functional design system that maintained visual clarity across the entire platform.
Key Insights & Improvements
As design lead, I directed the full UX and UI workflow from research to handoff. We structured the design process to scale across user groups with varying digital literacy.
Key Actions
Designed the homepage to appeal to buyers with categories, highlights, and seasonal produce.
Built an intuitive listing workflow for farmers to upload items with minimal friction.
Developed structured product pages emphasizing authenticity: origin, merchant rating, freshness indicators, price breakdown, and logistics options.
Designed the escrow logic into the UI with transparent “payment held / payment released” states.
Streamlined the checkout experience into clear steps: Cart → Delivery → Review → Pay.
Built a clean merchant dashboard with quick stats, order management, and listing tools.
I also enforced consistency via a small but functional design system that maintained visual clarity across the entire platform.
As design lead, I directed the full UX and UI workflow from research to handoff. We structured the design process to scale across user groups with varying digital literacy.
Key Actions
Designed the homepage to appeal to buyers with categories, highlights, and seasonal produce.
Built an intuitive listing workflow for farmers to upload items with minimal friction.
Developed structured product pages emphasizing authenticity: origin, merchant rating, freshness indicators, price breakdown, and logistics options.
Designed the escrow logic into the UI with transparent “payment held / payment released” states.
Streamlined the checkout experience into clear steps: Cart → Delivery → Review → Pay.
Built a clean merchant dashboard with quick stats, order management, and listing tools.
I also enforced consistency via a small but functional design system that maintained visual clarity across the entire platform.
As design lead, I directed the full UX and UI workflow from research to handoff. We structured the design process to scale across user groups with varying digital literacy.
Key Actions
Designed the homepage to appeal to buyers with categories, highlights, and seasonal produce.
Built an intuitive listing workflow for farmers to upload items with minimal friction.
Developed structured product pages emphasizing authenticity: origin, merchant rating, freshness indicators, price breakdown, and logistics options.
Designed the escrow logic into the UI with transparent “payment held / payment released” states.
Streamlined the checkout experience into clear steps: Cart → Delivery → Review → Pay.
Built a clean merchant dashboard with quick stats, order management, and listing tools.
I also enforced consistency via a small but functional design system that maintained visual clarity across the entire platform.
Challenges & Solutions
Designing Logimart came with several challenges rooted in user behavior, varying digital literacy, and the operational realities of agricultural commerce.
Designing Logimart came with several challenges rooted in user behavior, varying digital literacy, and the operational realities of agricultural commerce.
Designing Logimart came with several challenges rooted in user behavior, varying digital literacy, and the operational realities of agricultural commerce.
1. Low Digital Literacy Among Farmers
Challenge: Many farmers were unfamiliar with structured ecommerce platforms. Complex dashboards or long forms would have discouraged adoption.
Challenge: Many farmers were unfamiliar with structured ecommerce platforms. Complex dashboards or long forms would have discouraged adoption.
Challenge: Many farmers were unfamiliar with structured ecommerce platforms. Complex dashboards or long forms would have discouraged adoption.
Solution: We redesigned the listing workflow into a simple, step-by-step wizard with clear labels, visual guidance, and defaults that minimized the need for manual input.
Solution: We redesigned the listing workflow into a simple, step-by-step wizard with clear labels, visual guidance, and defaults that minimized the need for manual input.
Solution: We redesigned the listing workflow into a simple, step-by-step wizard with clear labels, visual guidance, and defaults that minimized the need for manual input.
2. Lack of Trust Between Buyers and Farmers
Challenge: Users expressed fear of receiving poor-quality items or being scammed. Trust was the biggest barrier to adoption.
Challenge: Users expressed fear of receiving poor-quality items or being scammed. Trust was the biggest barrier to adoption.
Challenge: Users expressed fear of receiving poor-quality items or being scammed. Trust was the biggest barrier to adoption.
Solution: We integrated escrow payments, verification badges, transparent pricing, freshness indicators, and review systems. These cues helped restore confidence at every stage of the journey.
Solution: We integrated escrow payments, verification badges, transparent pricing, freshness indicators, and review systems. These cues helped restore confidence at every stage of the journey.
Solution: We integrated escrow payments, verification badges, transparent pricing, freshness indicators, and review systems. These cues helped restore confidence at every stage of the journey.
3. Difficulty Handling Perishable Logistics
Challenge: Produce requires timely delivery, temperature-aware care, and guaranteed freshness.
Challenge: Produce requires timely delivery, temperature-aware care, and guaranteed freshness.
Challenge: Produce requires timely delivery, temperature-aware care, and guaranteed freshness.
Solution: We added delivery ETA displays, clear shipping tiers, order tracking, and freshness guarantees to help manage user expectations.
Solution: We added delivery ETA displays, clear shipping tiers, order tracking, and freshness guarantees to help manage user expectations.
Solution: We added delivery ETA displays, clear shipping tiers, order tracking, and freshness guarantees to help manage user expectations.
Final Outcome
The initial launch successfully validated the idea. Early testers, both consumers and farmers, found Logimart simple, transparent, and trustworthy which are all core to the mission of bridging the gap between agricultural producers and buyers.
The UX proved functional and aligned with user expectations, providing a strong foundation for future iterations or full-scale development.
The initial launch successfully validated the idea. Early testers, both consumers and farmers, found Logimart simple, transparent, and trustworthy which are all core to the mission of bridging the gap between agricultural producers and buyers.
The UX proved functional and aligned with user expectations, providing a strong foundation for future iterations or full-scale development.
The initial launch successfully validated the idea. Early testers, both consumers and farmers, found Logimart simple, transparent, and trustworthy which are all core to the mission of bridging the gap between agricultural producers and buyers.
The UX proved functional and aligned with user expectations, providing a strong foundation for future iterations or full-scale development.
Key Learnings
The Logimart project offered several important takeaways about designing for agriculture-driven ecommerce.
First, simplicity is non-negotiable when designing for users with varying levels of digital literacy. Farmers engage best when the platform removes friction and avoids over-explaining. Second, trust is the currency of agricultural trade. Features like escrow, reviews, and seller verification must be prominent, not subtle. Third, information clarity directly affects conversions; users are more likely to complete purchases when freshness, pricing, and logistics are communicated early and transparently.
We also learned that scalability must be planned from day one. By building reusable components and category structures, the platform can expand into bulk purchases, wholesale ordering, subscription models, or marketplace events without needing redesign. Finally, collaboration and fast iteration proved essential. The one-month timeframe pushed the team to rely on rapid prototyping and lightweight testing to validate ideas efficiently.
The Logimart project offered several important takeaways about designing for agriculture-driven ecommerce.
First, simplicity is non-negotiable when designing for users with varying levels of digital literacy. Farmers engage best when the platform removes friction and avoids over-explaining. Second, trust is the currency of agricultural trade. Features like escrow, reviews, and seller verification must be prominent, not subtle. Third, information clarity directly affects conversions; users are more likely to complete purchases when freshness, pricing, and logistics are communicated early and transparently.
We also learned that scalability must be planned from day one. By building reusable components and category structures, the platform can expand into bulk purchases, wholesale ordering, subscription models, or marketplace events without needing redesign. Finally, collaboration and fast iteration proved essential. The one-month timeframe pushed the team to rely on rapid prototyping and lightweight testing to validate ideas efficiently.
The Logimart project offered several important takeaways about designing for agriculture-driven ecommerce.
First, simplicity is non-negotiable when designing for users with varying levels of digital literacy. Farmers engage best when the platform removes friction and avoids over-explaining. Second, trust is the currency of agricultural trade. Features like escrow, reviews, and seller verification must be prominent, not subtle. Third, information clarity directly affects conversions; users are more likely to complete purchases when freshness, pricing, and logistics are communicated early and transparently.
We also learned that scalability must be planned from day one. By building reusable components and category structures, the platform can expand into bulk purchases, wholesale ordering, subscription models, or marketplace events without needing redesign. Finally, collaboration and fast iteration proved essential. The one-month timeframe pushed the team to rely on rapid prototyping and lightweight testing to validate ideas efficiently.
Conclusion
Logimart successfully bridged the gap between farmers and consumers by creating a transparent, accessible, and user-friendly digital marketplace for agriculture. Through research-driven UX, clear information architecture, and trust-centered interface design, we built a product that validated well during early launch and proved its potential for scale.
Leading the design team allowed me to combine high-level product thinking with meticulous UX execution, shaping Logimart into a platform that simplifies food distribution, empowers farmers, and gives buyers reliable access to fresh, affordable produce.
Logimart successfully bridged the gap between farmers and consumers by creating a transparent, accessible, and user-friendly digital marketplace for agriculture. Through research-driven UX, clear information architecture, and trust-centered interface design, we built a product that validated well during early launch and proved its potential for scale.
Leading the design team allowed me to combine high-level product thinking with meticulous UX execution, shaping Logimart into a platform that simplifies food distribution, empowers farmers, and gives buyers reliable access to fresh, affordable produce.
Logimart successfully bridged the gap between farmers and consumers by creating a transparent, accessible, and user-friendly digital marketplace for agriculture. Through research-driven UX, clear information architecture, and trust-centered interface design, we built a product that validated well during early launch and proved its potential for scale.
Leading the design team allowed me to combine high-level product thinking with meticulous UX execution, shaping Logimart into a platform that simplifies food distribution, empowers farmers, and gives buyers reliable access to fresh, affordable produce.